This slightly muted palette was so satisfying to me and just oozed class. I was going for contrast, so I knew black & white portraits were a must, too.
The very first idea I had for Matt was this moody sage color. It felt sophisticated, modern, and cool, so I paired it with sophisticated, modern, cool fonts that were sleek and thin.
sophisticated, modern, cool
branding, logo, business cards, website
Matt DeLuca Law
Can I tell you how sick I am of seeing navy blue law firm branding? I'm guilty this boring design trope, too! Matt isn't just an incredible criminal defense attorney doing noble work I believe in, he's a very cool and stylish guy. I wanted to create something that felt cool, sophisticated, stylish, and above all else, I wanted it to stand out against the endless backdrop of navy blue, stock photos, and awkward portraits in stiff suits with arms crossed (you know the ones).
capturing his element
Regardless of industry, I can't stand a stuffy, fake-looking portrait. For a criminal defense attorney specifically, I think it's important for potential new clients to connect with and relate to the person representing them — it's a relationship that requires a tremendous amount of trust. The aesthetic of the photos was crucial to the design, but the emotional connection the photos was just as important. I love these shots of Matt and as someone who knows him personally, it's awesome to see his personality come through, too.
Tell me something good
Matt has a ton of amazing reviews from clients, so I used pull quotes from the reviews as design elements across the entire site.
I knew most people would be viewing this website on a phone, so I spent a lot of extra time writing code to keep the design responsive.
I love the depth this charcoal color creates! After doing a few super bright & colorful projects in a row, it was pretty satisfying to make a statement with just a few colors.
now that's good soup
a difference you can touch
I'm obsessed with those tactile business cards that are embossed with logos you can actually feel. I designed a sleek, memorable business card for Matt with the back containing his logo and important info, but the front features his raised initials printed on a silk paper.