Finding
Inspiration
moody and muted, yet bold
This slightly muted palette was so satisfying to me and just oozed class. I was going for contrast, so I knew black & white portraits were a must, too.
The very first idea I had for Matt was this moody sage color. It felt sophisticated, modern, and cool, so I paired it with sophisticated, modern, cool fonts that were sleek and thin.
Aesthetic
Capturing the
sophisticated, modern, cool
branding, logo, business cards, website
Matt DeLuca Law
Featured Project:
Can I tell you how sick I am of seeing navy blue law firm branding? I'm guilty this boring design trope, too! Matt isn't just an incredible criminal defense attorney doing noble work I believe in, he's a very cool and stylish guy. I wanted to create something that felt cool, sophisticated, stylish, and above all else, I wanted it to stand out against the endless backdrop of navy blue, stock photos, and awkward portraits in stiff suits with arms crossed (you know the ones).
You're a
natural
capturing his element
Regardless of industry, I can't stand a stuffy, fake-looking portrait. For a criminal defense attorney specifically, I think it's important for potential new clients to connect with and relate to the person representing them — it's a relationship that requires a tremendous amount of trust. The aesthetic of the photos was crucial to the design, but the emotional connection the photos was just as important. I love these shots of Matt and as someone who knows him personally, it's awesome to see his personality come through, too.
Tell me something good
Matt has a ton of amazing reviews from clients, so I used pull quotes from the reviews as design elements across the entire site.
phone home
I knew most people would be viewing this website on a phone, so I spent a lot of extra time writing code to keep the design responsive.
high contrast
I love the depth this charcoal color creates! After doing a few super bright & colorful projects in a row, it was pretty satisfying to make a statement with just a few colors.
now that's good soup
Favorite
Elements
Feel
good
a difference you can touch
I'm obsessed with those tactile business cards that are embossed with logos you can actually feel. I designed a sleek, memorable business card for Matt with the back containing his logo and important info, but the front features his raised initials printed on a silk paper.
